Lava International Ltd., a leading Indian smartphone manufacturer, has announced a partnership with the Sri Lankan cricket team for the India Tour of Sri Lanka.
The company has been named the official inbound sponsor of the team for the six-fixture series against the Men in Blue.
This high-profile collaboration has marked a significant milestone for Lava and Sri Lankan team.
As part of the agreement, the Sri Lankan cricket team will display the Lava logo on the jersey throughout the series. The pact will provide unparalleled visibility for the brand among millions of passionate fans.
Rahul Birendra Singh, General Manager – International Business, Lava International Ltd., expressed his enthusiasm about the partnership, stating, “Cricket is a celebrated sport across the globe but in South Asian countries it is a religion. At Lava, we have a strong focus on engaging our audiences with experiences that educate, empower and entertain them. This association is in line with our consumer-first strategy to edge a stronger connection with the consumers, and embrace their enthusiasm and love for the sport from the region as we bolster our presence in the Sri Lankan markets.’’
The partnership aims to capitalize on the immense popularity of cricket in India and Sri Lanka, fostering a strong connection between Lava and the vast cricket fan base. By aligning with the Sri Lankan cricket team, Lava seeks to enhance its brand visibility and resonate with the youthful demographic.
Founded in 2009, Lava International Limited is a pioneer in the Indian mobile handset and technology solutions industry. With a global footprint spanning 26 countries, the company is dedicated to empowering consumers with world-class ‘Made-in-India’ technology products. Lava’s state-of-the-art manufacturing facility in Noida can produce 42.52 million handsets annually. The company’s previous association with the Indian Premier League (IPL) team, Punjab Kings (PBKS), and the successful campaign with Gautam Gambhir further solidified its commitment to the sports arena.
Floki‘s PlayToEarn MMORPG Valhalla, Wonder Cement, and Spykar serve as the series sponsors.
The India-Sri Lanka series commences with a three-match T20I series tonight, followed by a three-match ODI series beginning on August 2. Sony Sports Network will be streaming the bilateral series. This series marks the beginning of a new era for the Indian team with Gautam Gambhir as its new coach.