The Formula 1 Las Vegas Grand Prix, which is scheduled for November 18, 2023, has signed a new partnership with the American hospitality chain, Virgin Hotels.
Following the affiliation, Virgin Hotels has been named the official entitlement sponsor of the East Harmon Zone at the Las Vegas Grand Prix.
Through this partnership, the hospitality company will work to provide the surreal experience of the event with live entertainment and fan activations for the people in the East Harmon Zone.
The zone has a dynamic placement of view of the start/ finish line at the first two corners, as well as a view of the pit lane and team garages.
Emily Prazer, Chief Commercial Officer of Formula 1 Las Vegas Grand Prix said, “The talented team at Virgin Hotels Las Vegas are experts in creating memorable moments, and together, we will create the ultimate fan experience.
Launched in 2010 in New York City, and currently having its headquarters in Miami, Virgin Hotels is a brand of hotels created by Sir Richard Branson’s Virgin Group. The Hospitality chain serves areas such as Chicago, Illinois, Dallas, Las Vegas, Nashville, Tennessee, and many other US locations.