The Mumbai-based advertising agency, Laqshya Media Group, has managed to acquire the integrated marketing mandate for the Suresh Raina-owned entity, ‘maate’, in a multi-agency pitch.
The babycare brand is also co-owned by the cricketer’s wife, Priyanka Raina. In this association, maate is privileged to receive 360-degree marketing duties, including OOH, Print, TV, PR, Radio, Digital, Live Experiences, and much more from Laqshya Media Group.
Priyanka Raina, Co-Founder of maate, said, “We are delighted to partner with one of India’s most innovative marketing communications groups, Laqshya Media, as we strive to make ‘maate’ the premium and safe choice for mothers and babies worldwide. The agency resonates with our vision and has innovative ideas and communication strategies that will enhance brand awareness and establish the brand as a front-runner in the premium baby care segment. Maate has grown organically on its own so far, but with Laqshya on board, we are hoping for more targeted marketing and speed up our expansion plans. As a truly homegrown brand, maate is committed to ensuring a superior and safe experience for new mothers and babyhood.”
Speaking on the association, Alok Jalan, Managing Director of Laqshya Media Group, said, “We are thrilled to join hands with maate and are truly excited to work in this growing baby care category. Maate is among the few companies in the segment that have exhibited a long-term vision and have developed very premium and safe products for baby care. As a 360-degree marketing agency, Laqshya Media Group is committed to crafting out-of-the-box, purpose-driven integrated campaigns to build strong brand awareness and CTAs.”
maate is an Indian brand launched in 2019. The lack of effective baby products in India motivated Priyanka Raina to start this homegrown brand. The brand recently ventured into the offline market with the launch of its products across Delhi NCR.