The Lanka Premier League has roped in Wolf777 News as their new title sponsor ahead of the second season of the T20 tournament.
Wolf777 News is one of the best online platforms, which deals with sports content, meaning, it provides daily news, analysis, of different sports. Apart from that it also works towards producing plenty of content for fan engagement.
Following the association between the two entities, Lanka Premier League hopes to widen the range of their tournament, as the sports news platform can attract more fans from around the world which would definitely be benefitting LPL T20.
Speaking on the occasion, Harry Blackburn – CEO of Wolf777 News said: “It’s fantastic to be back as the title sponsor of the Lanka Premier League. The tournament caught the imagination of the fans and the star cricketers from around the world in the last season and therefore we are delighted to lend our support and play our part in the evolution of the competition this year.”
Adding to it, Anil Mohan, Founder, and CEO of Dubai-based production giant IPG, the official promoter of LPL commented: “Wolf777 News is one of the best online platforms for sports news and therefore it was only fitting for us to bring them on board as the title sponsor. Wolf777 News will help us take the tournament to all corners of the world and that will be a big boost for the Lanka Premier League. We look forward to a long and fruitful association with Wolf777 News.”
Apart from roping in Wolf777 as title sponsor, LPL has signed its first NFT deal with Rario, ahead of the second season. Following this, the NFT platform will be working around the digital collectibles of noteworthy moments in the T20 league.
While Lanka Premier League has also renewed its broadcasting rights with Sony Pictures Network. As a result, Sony Sports Network will continue to show live matches of the LPL as they earlier did in the first season. The audiences can enjoy those matches by tuning into Sony Six and Sony Ten2, while they can also watch the match on the OTT platform, Sony Liv.
The tournament is set to start on December 5 and will conclude on December 23, in which five teams will battle for the ultimate glory.