Lancashire Cricket has inked a partnership extension with the American multinational hotel and hospitality chain, Hilton, taking the award-winning collaboration into its 10th year.
The extension will keep official hotel partner Hilton as the front-of-shirt sponsors for Lancashire men in the Rothesay County Championship and Lancashire Women throughout every competition in 2025, as the team begins their debut season in the new Tier One domestic women’s system this summer.
Recently, Lancashire Women won their first professional trophy, the T20 Women’s County Cup Final in Taunton, defeating the Blaze in the semi-finals and Surrey in the final.
Furthermore, Hilton was also the lead sponsor of Lancashire Cricket’s Pre-Season Tour to Dubai and India for both the men’s and women’s first teams last month, for the fourth year in a row.
To mark the partnership’s 10th anniversary, Lancashire Cricket will launch the ‘Hilton Honours Board’, a social media campaign that will go into the archives and reflect on the best ten events from the last decade.
Lancashire Cricket and Hilton’s cooperation has grown over the years; this year, construction was completed to expand Emirates Old Trafford’s on-site Hilton Garden Inn Manchester by 100 beds, bringing the total occupancy to 250.
Hilton has also been instrumental in the growth of Lancashire Wome, in recent seasons, having committed to funding four player contracts and working together with the club on the award-winning No Boundaries campaign, which developed customised education and support packages for female athletes.
Daniel Gidney, Chief Executive of Lancashire Cricket, said, “We are extremely proud to extend our flagship partnership with Hilton into another year and we are looking forward to working closely once again throughout 2025, as we celebrate ten years of partnership together. Hilton’s support has played an invaluable role during the redevelopment process of Emirates Old Trafford over the last decade, and we are now thrilled to be operating a successful 250-bedroom hotel on-site year-round at our venue. Hilton have been long-term supporters of our men’s side, having been front of shirt sponsors since 2015, while their support of Lancashire Thunder over the last few years has been transformational.”
Stijn Bastiaens, Vice President Marketing and Loyalty, EMEA, Hilton, commented, “We are proud to enter the 10th year of partnership with Lancashire Cricket, continuing our support of both the Men’s and Women’s teams. Hilton has a longstanding history with both elite and grassroots sports teams, including providing some of the world’s greatest athletes with memorable stays. To celebrate the 10th year anniversary of the partnership, Lancashire Cricket will sift through the archives to launch a social media campaign reflecting the top 10 moments throughout our decade of working together. We look forward to another successful year of partnership with Lancashire Cricket, showing that when you play elite sports, it matters where you stay.”
