English County Cricket Club, Lancashire on Thursday signed an agreement that re-launches their five-year partnership deal with Titanic Distillers to become the Club’s Official Spirits Partner.
Under the agreement, Titanic Distillers will have access to the naming rights of the Titanic Distillers Terrace, below the Red Rose Suite at Emirates Old Trafford Cricket Stadium. The Belfast-based brand will make its presence branding across the terrace that will serve as the hospitality area for supporters during domestic and international match-days. Moreover, the distillery company will cater the club with Premium Irish Whiskey for hospitality offering.
The deal came into effect immediately, as the Titanic Distillers Terrace was launched during their LV=County Championship match against Yorkshire, introducing all the partners to experience Titanic Distillers’ products and the inaugurated terrace experience. Titanic Distillers Director, Richard Irwin, took pride in re-launching their partnership which he labels as a perfect blend.
“We hope all members, supporters and visitors will enjoy our Premium Irish Whiskey and raise a glass to the players and backroom staff for the 2021 season as the club begins to welcome crowds back into the grounds.”
The Irish distillery firm will join the family of partners of the County club with the likes of Emirates, Heineken, Hilton, Kukri, and Sportsbreaks.com amongst others. Liz Cooper, Partnerships Director at Lancashire Cricket, was delighted to have them to their side for five more years, who also helped them unveil their new product in Old Trafford during their match day on Thursday.
“We have already built up a great relationship with Richard Irwin and his team and we look forward to working closely together over the next five years and beyond.”
On the pitch, Lancashire made an impressive start against Yorkshire, reducing them to just 159 in the first innings. Currently trailing by 64 runs, Lancashire has scored 95 at the expense of one wicket.