Lancashire Cricket have announced a multi-year partnership with the international law firm, CMS.
With more than 70 offices in over 40 countries and 4800+ lawyers globally, CMS is one of the leading law firms in the world. CMS enables a diversified range of legal services to some of the world’s most renowned businesses across different sectors. With offices in Liverpool and Sheffield, the organization has a firm hold in the North of England.
Following this development, CMS will be featured across the venue’s mid-tier LED boards and on the top of Emirates Old Trafford’s in-bowl scoreboard. This association will provide massive exposure to the law firm during all domestic and international games played at the venue, as well as an opportunity of engaging with the club’s fans in-bowl and digital channels.
Speaking on the partnership, Daniel Gidney, Chief Executive at Lancashire Cricket, said, “We are thrilled to have CMS on board as the latest partner of the Club, recognising the unique branding opportunities that we can provide to multiple audiences.
“This is an exciting partnership for us and a fantastic opportunity to work with a likeminded organisation with significant international reach, who share our brand values and long-term vision. With seven days of international cricket as well as a packed domestic schedule all set to be played at Emirates Old Trafford this summer, CMS’s in-bowl branding will receive exposure on a global scale.”
CMS’ Manchester office is headed by Mark Haywood, who commented, “We are delighted to be partnering with Lancashire Cricket; it’s an excellent opportunity for us.
“We are always looking partners who have deep roots in Manchester, yet have a truly global reach. We have had a partnership with Hallé Orchestra for several years; our new relationship with Lancashire Cricket Club and Emirates Old Trafford complements that perfectly.
“We are looking forward to having many great days out with clients and staff this summer, whilst supporting this iconic northern venue,” Haywood concluded.