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LALIGA unveils new pact with CoinW

The pact enabled CoinW to be the official regional crypto exchange partner of LALIGA.

The Spanish top-flight football competition, LALIGA has announced a collaboration with the cryptocurrency exchange, CoinW.

The pact has enabled the cryptocurrency exchange platform to be the official regional crypto exchange partner of the competition. In addition, the partnership also consists of a series of activations.

The newly unveiled arrangement includes exclusive giveaways and rewards, fan engagement initiatives, educational segments on blockchain and football-themed across the year.

This agreement has led the venture of CoinW into sports. The entity aims to utilise the Spanish football competition’s reach to double fan engagement via Web3 experiences and blockchain.

Sergi Torrents, Managing Director of La Liga in Greater China, said, “Innovation has always been at the heart of La Liga’s approach.

“This partnership with CoinW underscores our commitment to staying ahead of the curve while connecting with our fans in meaningful and modern ways. Blockchain and crypto are reshaping industries, and we’re excited to explore their potential with a forward-thinking partner like CoinW.”

“At CoinW, we are dedicated to creating a future where blockchain and sports unite, offering fans around the globe immersive and rewarding experiences,” added Nassar Achkar, Chief Strategy Officer of CoinW

“La Liga embodies excellence, innovation, and perseverance—values that align perfectly with our mission to democratize cryptocurrency and empower communities worldwide. This collaboration is not just a milestone for CoinW; it’s a celebration of the limitless possibilities of crypto and football.”

CoinW was founded in 2017 and has a user base of more than 13 million across the globe. CoinW provides its users with expert insights, cutting-edge technology and professional tools.

In LALIGA, the defending champions, Real Madrid, are atop the points table and are followed by arch-rivals, Atletico Madrid and FC Barcelona.

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