LaLiga has opened an official account on Twitch, becoming the first major European sports competition to join the global streaming service.
The Spanish league is looking to get hold of a large fan following on Twitch by launching a new weekly series of special programmes featuring LaLiga players, LaLiga Ambassadors, and LaLiga Icons. It will also publish original shows produced by LaLiga North America, the league’s operation covering the USA, Canada, and Mexico.
The prime focus on the platform this weekend will be the El Clásico clash between FC Barcelona and Real Madrid.
Having recently launched a dedicated sports channel, /twitch sports, Twitch continues to meet user demand for new and exclusive sporting content on its service, with football of particular interest. Through the LaLiga account, fans will be served regular new programming and content that provides both English and Spanish speaking audiences with exclusive insights into one of the biggest leagues in the world.
Shows hosted by La Liga North America will be produced in English and Spanish and hosted by recognized talent. They will include the matchday review show LaLiga Zone, One minute with LaLiga, and LaLiga Previews.
Special interviews with top athletes, conducted by women’s football stars Allie Long and Vero Boquete, will also be shown on Twitch. Other short- and long-form programming will also be created to provide further unique access and perspectives into the competition.