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LaLiga strikes content partnership with Snapchat

Content posted by LaLiga's 'Snap Star' profile on Snapchat's 'Stories' and 'Spotlight' attributes will also be made accessible.

The Spanish top-tier football league, LaLiga, has announced a new content partnership with one of the leading social media platforms, Snapchat. This new agreement will bring premium content to millions of Snapchat’s fanbase.

Across a solely devoted show called ‘LaLiga Show Time,’ the short clip platform’s global society of over 347 million individuals will have the chance to witness weekly soccer highlights, historic archives, behind-the-scenes content, top goals and saves of the season.

Content posted by LaLiga’s ‘Snap Star’ profile on Snapchat’s ‘Stories’ and ‘Spotlight’ attributes will also be made accessible. The collaboration also necessitates the implementation of augmented reality (AR) lens experiences, Cameos, Bitmojis, filters, and stickers.

LaLiga intends that the partnership will assist the tournament to expand its reach by leveraging advanced new technologies and Snapchat’s global growth and expansion strategy.

Alfredo Bermejo, Digital Strategy Director of LaLiga, said, “This agreement is a step forward for LaLiga in its strategy of digitalisation and reaching young audiences, as well as a reinforcement of our work on social media. The Snap ecosystem tools also allow us to offer quality LaLiga content to younger fans.”

Alejandro Arenas, International Sports Partnerships, Snapchat, commented, “This is Snap’s very first partnership with a major European league and the beginning of a new way for football fans to experience their sport, whether that’s watching match highlights, playing with and sharing immersive AR experiences, or kitting out their Bitmoji in their favourite teams kit.”

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