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LaLiga set to launch a chain of Sports bars

The Premier Spanish Football league LaLiga is all set to launch a new chain of licensed sports bars to expand their international presence. LaLiga Twentynine is set to be the name of this chain of sports bars, inspired from the league’s reception year-1929.

The Spanish league is looking to combine cuisine, entertainment, and other sports in a unique and interactive environment.

La Liga spent the last year in developing the concept and guidelines for the new hospitality venues with a view to franchising them to specialist hospitality operators. The league has already signed an agreement with the Spanish hotel chain, Barceló Hotel Group. This hotel chain has a presence in 22 countries with 252 Hotels on board. It will be granting exclusive rights to LaLiga Twentynine’s license in the Middle East and North Africa region.

The concept of sports bars includes changing room tunnel-themed entrances, an interactive Beat centre, multi-purpose area designed like a stand, and an esports arena from EA Sports. This is entirely a unique concept wherein the fans can enjoy food while cheering for their favorite team and players.

Along with providing a unique experience to the fans and audience, the sports bars will also act as a catalyst in leveraging the brand image of the sponsors. LaLiga sponsors such as EA Sports, Santander, Budweiser will be getting coverage in the sports bars.

The Spanish league also wants to open bars in North and Central America, Russia, and across Europe. LaLiga has confirmed that a themed restaurant will feature at the Port Aventura World theme park in Salou and Vila-Seca, Tarragona, on the Costa Daurada in Catalonia, Spain.

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