A wave of new commercial announcements across LALIGA clubs has underlined the league’s sustained sponsorship momentum during the ongoing 2025-26 campaign.
Valencia CF, Sevilla FC, Real Madrid, and Athletic Club have each unveiled fresh or renewed partnerships spanning electronics, consumer goods, betting, and global lifestyle brands, further reinforcing the commercial strength of Spain’s top flight.
Valencia CF partner with Pascual Martí
Valencia CF have named Pascual Martí, one of Spain’s leading home appliance and electronics retailers, as their official partner for the 2025-26 season. Founded more than five decades ago in Valencia, Pascual Martí has become a household name through its emphasis on innovation, service, and local roots.
The partnership aims to deepen the retailer’s connection with Valencian fans while aligning with the club’s long-standing values of loyalty, tradition, and community. It also supports Valencia CF’s broader commercial strategy to collaborate with regional brands that reflect the club’s heritage and identity.
Sevilla FC welcome Aseer Time as new official partner
Sevilla FC have signed a new agreement with Aseer Time Group, the Kuwait-based beverage and confectionery company, which joins as the club’s official juice partner for the 2025-26 season. The Aseer Time logo appears on the front of Sevilla’s first-team shorts, which debuted in the high-profile fixture against FC Barcelona at the Ramón Sánchez-Pizjuán Stadium.
Established in 2011, Aseer Time operates more than 570 outlets across 25 countries. The partnership marks an important step in Sevilla FC’s strategy to strengthen its commercial presence in the Gulf region, while giving the Kuwaiti brand a foothold in European football through one of Spain’s most globally recognised clubs.
Real Madrid and Nivea Men extend partnership through 2030
Real Madrid and Nivea Men have extended their long-standing global sponsorship agreement until 2030. The renewal expands the partnership beyond Nivea Men to include products from the wider Beiersdorf portfolio, including Nivea, Liposan, and Labello, marking the first time the broader range has been incorporated into the collaboration.
As part of the new phase, Nivea Men will continue to supply Real Madrid’s first team with its skincare line and will launch a limited-edition “Real Madrid by Nivea Men” collection, available in over 40 countries. The renewed partnership underscores both brands’ shared values of excellence, performance, and innovation.
Athletic Club announce Linebet as regional partner in Africa
Athletic Club have entered a partnership with international betting company Linebet, which becomes the club’s official regional betting partner in Africa for the 2025-26 season. The collaboration focuses on expanding the Basque club’s visibility across African markets through fan engagement initiatives, digital content, and promotional campaigns tailored to the continent’s fast-growing football audience.
The agreement reflects Athletic Club’s strategic efforts to enhance its international reach, while offering Linebet greater exposure within one of football’s most dynamic regions.
Growing commercial strength across LALIGA
These latest deals highlight the commercial diversity and internationalisation of LALIGA clubs. From Valencia CF’s locally anchored partnership with Pascual Martí to Real Madrid’s long-term global alliance with Nivea Men, the ongoing 2025-26 season underscores how Spanish football continues to attract a broad and dynamic portfolio of corporate partners across markets and industries.
