The premier Spanish football league, LaLiga has been ranked as the most valuable Spanish brand in the sports industry. The ranking was done by the global consultancy group, Brand Finance, which has published its annual report, calculating the value and brand index strength of various companies and organizations.
The Spanish football league has accomplished this by securing its highest-ever position in the Brand Finance España 100 rankings.
According to Brand Finance, “quality” and “competitiveness” have been important to the brand’s development, with LaLiga having grown more competitive in recent years. LaLiga’s financial stability following the CVC agreement, the league’s new naming rights agreement with EA Sports, and the resurgence of stadium attendance during the season have witnessed fruitful returns and good results in the “investment” column.
The top-flight Spanish football was the first sports brand to be listed in Brand Finance’s worldwide rankings in 2019, and four years later, the league is still in the top spot among sports brands.
Since then, the competition’s reputation has grown, and not only is it still the only sports-related brand in the rankings, but it also occupies the eighth spot, on par with Estrella Damm ahead of companies with high levels of prestige and global significance like Repsol, Zara, Banco Santander, and Iberdrola.
Ángel Fernández, Head of Global Brand & Strategy at LaLiga, said, “We are proud to see that, for yet another year, LaLiga is one of the most relevant brands on the national scene, steadily increasing its brand value and strength thanks to the clubs, our fans and our entire ecosystem of competitions and experiences related to the world of LaLiga.”
He further commented, “The LaLiga brand is increasingly relevant and means more and more to a larger number of people, something that is reflected in the 2023 Brand Finance España 100 report which sets out how the latest strategic agreements and key initiatives developed with organisations, partners, fans and clubs are of great value and strengthen our competitions, experiences and, ultimately, our brand”.