The elite Spanish football competition, LaLiga has announced a partnership with one of the leading insurance companies, Chubb. With this development, Chubb has become the official insurance sponsor of LaLiga in Latin America, including the nine nations where the company functions.
With this association, the commemoration of the commencement of the league will be propagated to the league’s fans and the company’s customers.
The premium European competition has a plethora of skilful Latin American players in several clubs such as Real Sociedad, Valencia CF, Sevilla FC, Real Betis, Villarreal CF, Real Madrid, FC Barcelona, Atlético de Madrid, etc.
Chubb will receive exposure throughout the upcoming edition with broadcast and digital activations for clients, distribution partners and employees.
Equality, innovation, leadership, transparency and teamwork are the qualities shared by the two parties involved in the partnership.
Speaking on the collaboration with the league, Marcos Gunn, Senior Vice President, Chubb Group and Regional President, Latin America, said, “We are excited to begin this new partnership with LaLiga, whose passionate supporters and fans represent many of the clients and distribution partners whom we proudly serve across Latin America every day. Football is the region’s most popular sport and the support of its fans is unconditional. With LaLiga, we seek to get closer to our clients by accompanying them each week. It provides a premier platform to amplify Chubb’s brand visibility and its reputation for exceptional services.”
Óscar Mayo, Executive Director of LaLiga, said, “At LaLiga, we are very happy to partner with Chubb in Latin America. For us it is essential to associate with companies like Chubb, global leaders in their segment and reference of excellence. As a company, we share many of Chubb’s values, which we want to convey to the fans in the region with all the passion that LaLiga generates. Football moves masses, especially in the region where it is the most popular sport and this agreement is very important, since it represents one of the first sponsorship agreements that we reached at a regional level for all of Latin America. This alliance with Chubb represents our spirit of always looking for the best partners to reach football fans wherever they are.”
LaLiga recently signed new sponsorship deals with Saran and EA Sports.
The first game of the 2022/23 season of LaLiga will kick start on August 13 when Osasuna square off with Sevilla at 12:30 AM IST.