LALIGA, the world-renowned Spanish football league, has announced a multi-year partnership with Luckia, a leading Spanish gambling and entertainment company.
The collaboration sees Luckia become an official partner of the league in Spain and Mexico, marking a significant step forward for both organizations.
The partnership encompasses many rights associated with LALIGA EA SPORTS and LALIGA Hypermotion. This strategic alliance will allow Luckia to expand its brand reach and engage with a passionate global fanbase, while the league benefits from Luckia’s expertise in the entertainment industry.
LALIGA and Luckia are committed to creating an engaging and responsible fan experience. The partnership will involve joint initiatives aimed at bringing fans closer to the action and promoting the core values of teamwork, determination, and excellence.
Commenting on the occasion, Jorge de la Vega, LALIGA’s Executive Director, said, “We’re convinced that this collaboration will bring us even closer to our fans in Spain and Mexico, and hand in hand, we will continue to create a safe and responsible entertainment environment”.
Luckia President, Jose Gonzalez, added, “This agreement reinforces Luckia’s commitment to sport and the promotion of values such as teamwork, determination and excellence in football”.
The partnership between LALIGA and Luckia is expected to have a profound impact on the sports and entertainment industry. By combining the league’s global reach with Luckia’s market expertise, the collaboration promises to set new standards for fan engagement and responsible gaming.
Luckia is a leading international gaming and betting company with a strong presence in Europe and Latin America. The company offers products and services, including sports betting, online casinos, and slots. Luckia is committed to responsible gaming and has implemented robust measures to protect its customers.
The league’s growing global presence is undeniable. Recent partnerships with brands like Uber Eats, Samsung, and Exness solidify its international reach. The excitement surrounding the Primera División is further amplified by the recent renewals of broadcast agreements with media conglomerates – beIN Sports, StarTimes, and DAZN in various regions expanding the league’s continuous global reach.
The highly anticipated 2024-25 season kicks off on August 15 with a thrilling match between Athletic Club and Getafe. Other opening day fixtures include Valencia facing off against FC Barcelona, defending champions Real Madrid taking on RCD Mallorca, and Villareal battling Atletico de Madrid.