The new Indian badminton sensation, Lakshya Sen has teamed up with Baseline Ventures for commercial representation.
The shuttler made a name for himself following his stunning performances by winning the bronze medal at the 2021 World Championship and 2022 India Open.
“We at Baseline Ventures are very pleased to represent Lakshya Sen who, in his young career, has achieved significant milestones. As he continues to challenge new frontiers in world badminton, our team of talent management specialists are excited to nurture ‘Brand Lakshya’. We would like to thank Lakshya, his family and the team at Prakash Padukone Badminton Academy (PPBA) for reposing faith in us,” said Baseline Ventures Co-Founder, Ramakrishnan R.
Lakshya Sen said, “I am looking forward to working with the team at Baseline Ventures and relying on their industry experience and expertise,” said Lakshya.
In February 2017, Sen emerged as the number one junior singles player in the BWF World Junior ranking. He became champion at the 2018 Asian Junior Championships after outplaying the top-seeded World No. 1 Kunlavut Vitidsran in the final. After defeating the reigning world champion, Loh Kean Yew in the India Open final in 2022, the 20-year-old clinched his first Super 500 title.
Following this association, Sen has joined the likes of Prithvi Shaw, Smriti Mandhana, Srikanth Kadambi, Sneh Rana and Bhuvneshwar Kumar among others who have joined hands with Baseline Ventures.
Lakshya’s coach and Head of PPBA, U Vimal Kumar said, “Lakshya Sen has been growing by leaps and bounds as a professional badminton player in the international arena in the last couple of years. It augurs well for him to get good representation in the country and overseas with Baseline Ventures and have a good track record of working with India’s top badminton players. As he gains well-deserved recognition for his achievements, Lakshya will have to shoulder the added responsibility to his growing base of fans and well-wishers in India and abroad to make the most of the opportunities provided to him, without diluting his commitment to become the best badminton player in the world in the coming years.”