The previous season’s winner of the Pakistan Super League (PSL), Lahore Qalandars have signed the dotted lines with the media and advertising agency, Core Media for yet another season.
Following this extension, Core Media has been named the official outdoor media partner of Lahore Qalandars, for the third consecutive season.
The Lahore-based franchise announced its extended association through its social media platforms with the caption, “🤝@coremediapak”.
Core Media is a Pakistani media and advertising agency which is headquartered in Lahore. The company provides the right exposure powered by consumer research, technology, and creativity which encourages successful leads and conversion for the brands.
The Qalandars had already sharpened their sponsorship portfolio with companies like Melbat, Mughal Steel, and The Bank of Punjab.
The team led by Shaheen Shah Afridi lifted the trophy for the first time last year. They will look to start from where they left off in the last season and will be looking forward to defending the title. They will be facing off last year’s runners-up, Multan Sultans in the season opener on February 13 in Multan.