The clothing company, Lacoste has signed the dotted lines with the Association of Tennis Professionals (ATP) and Women’s Tennis Association (WTA) Masters 1000 tennis competition, the Mutua Madrid Open.
The association has been inked for three years and the French fashion company has been named the official footwear and apparel sponsor of the 14-day event. In this development, the responsibility of supplying clothing to line judges, umpire, ball boys and girls and all tournament staff along with volunteers has been bestowed upon Lacoste. The upcoming edition of the competition will take place in March.
In addition, the company will also open two boutiques to display its elite sports fashion clothing and apparel on-site at the tournament.
Catherine Spindler, Lacoste Deputy Chief Executive, said, “I am pleased to announce this new partnership which reinforces the inextricable link between Lacoste and tennis. The sport has a unique aura that allows it to transcend sporting performance into a true lifestyle. The Mutua Madrid Open is a perfect embodiment of this evolution and stands out particularly for the way it combines daring, creativity, and performance. This flagship tournament is fully in line with Lacoste’s vision of tennis and fashion sport.”
Gérard Tsobanian, Mutua Madrid Open President, said, “We are thrilled to start this new journey with Lacoste. Our DNA has always been based on three pillars: youth, technology and innovation. Lacoste, an absolute reference in the world of fashion in general and sports in particular, shares with the Mutua Madrid Open the pursuit of these three goals. We are convinced that our partnership will take Lacoste and the Mutua Madrid Open to the next level.”
Earlier this year in October, Madrid Open also signed an extension with Mutua Madrilena.