The Los Angeles Rams are working with Fanatics and Postmates to deliver merchandise across the city in the run-up to their first game in SoFi Stadium. Fanatics will provide the apparel service, while Postmates will be given the duty to deliver it to fans.
The California-based on-demand delivery service Postmates is the Rams’ new official mobile order delivery partner, while Fanatics is the team’s official online retail partner.
Fanatics operates the Rams’ online and mobile shops, has set up a temporary pop-up store in the Postmates’ application. This will allow fans to get merchandise delivered with very little fuss.
The pop-up will have 15 items, a mix of jerseys, sweatshirts, hats, and T-shirts. Fanatics has set up a fulfillment center in Los Angeles. Postmates will handle the back end when drivers pick up products from that central location. They will be delivering to Downtown, West Hollywood, Hollywood, Beverly Hills, Silverlake, Echo Park, and Los Feliz without charging a delivery fee for fans.
Postmates has previously aligned with the NFL on a league level. They have also partnered with the New York Yankees and the Los Angeles Dodgers.