Spanish top-flight league La Liga has secured a deal with blockchain digital collectibles platform Sorare.
As part of the agreement, Sorare will be launching a range of non-fungible tokens (NFTs) for La Liga players, as the league looks to find alternative streams of revenue via a new license category.
According to the agreement, Sorare would also be allowing the NFT collectors and fantasy football players to trade and play with the digital cards of players. Sorare has stated its mission to create ‘the game within the game’.
This new partnership aims to generate new revenue streams for the league as well as it will help the clubs for increasing their presence in the international markets, including in the US and Asia, by reaching new fans.
Commenting on the agreement, Javier Tebas, President of La Liga, said, “At La Liga we are always looking for innovative ways to offer our fans new and exciting experiences and to broaden the appeal of our competition, the greatest in the world.”
“This partnership with Sorare, the most exciting sports NFT projects today, enables us to reach new audiences globally and gives existing fans additional ways they can get involved with the players and the clubs they love.”
Nicolas Julia, Chief Executive and Co-Founder of Sorare said, “NFTs are the future of global sports fandom because they allow fans to come together and to feel ownership of the sports they love.”
“This partnership isn’t just a sign of Sorare’s growing leadership in the NFT sports space, it is a major signal of intent by the sporting world that it sees Sorare’s unique ability to connect fans with sports through NFTs as a crucial part of their plans for the future.”
In this new agreement, La Liga becomes the first of the top European soccer leagues to ink a major NFT partnership.