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La Liga floats tender for media rights in Indian subcontinent

After clinching a media rights deal in China with Telco China Mobile, La Liga will be looking to find a buyer for media rights in the Indian subcontinent. The governing body of club football in Spain has already floated a tender to buy media rights in the Indian Subcontinent. The interested parties have to submit bids before February 8.

La Liga will be looking to broker a deal for media rights in the Indian subcontinent from the 2021/22 season. The length of the new deal is likely to be four to five years. This deal will cover eight countries on the continent such as India, Bhutan, Nepal, Maldives, Sri Lanka, and Pakistan.

The Spanish league association is providing a lucrative deal to interested parties that will include broadcast rights for La Liga Santander, La Liga Smart Bank, and La Liga TV. La Liga Smart Bank is the second-tier football division in Spain, while La Liga TV is the English Channel that covers the Spanish league.

As of now, the broadcast rights of La Liga in the subcontinent are with Facebook. It remains to be seen whether the social networking website will also submit their bids on February 8, 2020. Rights going back to Facebook will be a big boost for fan following of La Liga in these countries since there is no need to buy a subscription to watch games. The Facebook page of La Liga streams all live games. Premier League remains the most followed league in the subcontinent, but La Liga is also vividly followed since historic clubs such as Barcelona, Real Madrid, Valencia, Atletico Madrid feature in the Liga.

Meanwhile, Sport Business reports that the latest deal with Telco China Mobile will see the mobile telecommunication company getting non-exclusive streaming rights for La Liga games and games of Espanyol in the second division since the Spanish team features Chinese star Wu Lei.

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