La Liga collaborates with Kore Software to support sponsorship sales and activations

La Liga will be utilising Kore's intelligence platform to manage its sponsorship sales and activations.

Spanish league La Liga has inked a collaboration with the sports and entertainment business management solutions Kore Software for sponsorship sales and activations.

In this agreement, La Liga will be utilising Kore’s intelligence platform to manage its sponsorship sales and activations across the globe efficiently.

Kore’s solutions will be used by La Liga’s 11 global offices and will give the privilege to measure the success of its partnerships across different countries and currencies in real-time. Kore’s software will allow La Liga to built its international commercial and marketing team to build multi-market activation more effectively.

Oscar Mayo, La Liga’s executive director said, “La Liga has grown from being a national league in 2013 to a global entertainment business with more than 50 commercial partners. La Liga’s growth strategy is driven by technologies that deliver greater insights.

Kore has offices in Vancouver, Denver, New York, London and Melbourne, and holds partnerships with more than 850 brands, properties and agencies, including the National Basketball Association (NBA) and Major League Soccer (MLS).

The Spanish soccer league is just around the corner, the first fixture of the 2021/22 season will be played on 14th August between Valencia and Getafe at 12:30 AM IST.

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