LA Lakers break NBA merchandise sales record

Los Angeles Lakers clinched victory against Miami Heat in the 2019-20 NBA finals. On the back of this win, they have become number one selling NBA Finals champions in history.

Standing at record 17 NBA titles along with Boston Celtics, Lakers topped the previous year’s merchandise sales within the first 12 hours of the final. According to the official release by Fanatics, Lakers fans have shattered the previous record for most merchandise sold after a title.

LeBron James was the most popular name on the kit, while late Lakers legend Kobe Bryant was also in popular demand. Fanatics currently have six kits of Bryant on their platform.

In honor of Kobe, the Lakers added a patch with his initials to their jerseys. The previous record-holder was the Cleveland Cavaliers in 2016, who defeated the 73-9 Golden State Warriors in the finals.

The Lakers have topped individual jersey and team merchandise sales lists since the introduction of the NBA bubble. The basketball merchandise is sold in over 110 countries. Anthony Davis was the third highest-selling jersey, behind Dallas Mavericks star Luka Dončić.

James led the Lakers to the best record in the Western Conference. In the playoffs, Lakers defeated the Portland Trailblazers, Houston Rockets, and Denver Nuggets before clinching victory in the final against Miami Heat. Due to the ongoing COVID-19 pandemic, there is no victory parade planned for the team to celebrate in the streets of Los Angeles.

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