LA Clippers have announced a new partnership with the blockchain-enabled fan token platform Socios.com. As per the terms of the new partnership, Socios will now handle the digital and media platforms for the NBA team. Socios is one of the leading blockchain organizations in the sports and entertainment industry.
Currently, Socios have partnered up with several big sports club across the world. This includes the likes of Juventus, FC Barcelona, Paris Saint-Germain, AC Milan, Inter Milan, Manchester City and Arsenal. They have managed to create $150 million in revenue last year.
Socios enables fans to have more say in the club’s decisions. Their concept of fan tokens enables the supporters to take part in club decisions. Fan tokens are a type of cryptocurrency that allows fans to vote on minor decisions of the club. Fan tokens were recently involved in PSG’s deal with Lionel Messi.
“At the Clippers our fans come first, and our relationship with Clipper Nation is built around engaging, seamless interactions with fans at every touchpoint,” said Scott Sonnenberg, Chief Global Partnerships Officer of the LA Clippers.
“Socios.com is a global fan engagement leader, and like us they understand how technology and innovation drive the sports industry forward. We’re thrilled to partner with them and grow our relationship in the blockchain space.”
“I’m delighted the LA Clippers have become the latest major U.S. team to join our rapidly expanding network,” said Alexandre Dreyfus, CEO of Socios.com and Chiliz. “The Clippers fully understand how our fan engagement platform will enable them to scale their brand globally and I’m very excited by our plans with them. This is yet another step forward in a very exciting period of unprecedented growth in the U.S. for our business.”