The French broadcaster and media firm, La Chain L’Equipe, has renewed its media rights contract with Formula E. In this association, the broadcaster has the free-to-air rights of Formula E’s championship for the French fans. This is a multi-year partnership that is extended after the media giant’s successful stint last year with the electric motorsport league.
Through this association, the media distributor will host a three-and-a-half-hour show that would cover the live-action from every angle of the racing competition. The coverage will also include exclusive commentary of the on-track race provided by professionals in France. The sports television channel will also deliver extended comprehensive insights. A plethora of features and activations for the double-header race in Rome on April 9 & 10 and Monaco on April 30 having categorized them as La Chain L’Equipe’s ‘Super Events’.
Jean-Eric Vergne, DS TECHEETAH, commented on this association and said, “I’m very happy that L’Equipe has renewed its contract with Formula E, it’s great for the championship to be on a free-to-air channel. I am delighted that Adrien Paviot, with whom I had the chance to comment on races, is part of the team. Viewers will love him, and I’m very happy that La Chaîne L’Equipe chose him. Now I hope to take the colors of France to the top in Formula E, win as many races as possible and challenge for the championship once again.”
Aarti Dabas, the Chief Media Officer of Formula E also added her statements on the remarkable renewal and said, “We are delighted to extend our free-to-air broadcasting agreement with the L’Equipe group for Season 8 and beyond. Being seen for free in France, such an important market for us, is essential for the development of our sport and for its recognition as one of the strongest brands in world motorsport. The ABB FIA Formula E World Championship will enter the Gen 3 era in Season 9 with a new, more powerful and faster car model. We are proud to start a new chapter in our history alongside the leading French sports media.”
Jerome Saporito, the Director of the TV division of L’Equipe put forth his views on this deal and said, “We are happy to continue the adventure alongside Formula E after the success of Season 7, broadcast for the first time on the L’Équipe channel and on the L’Équipe platform. With this completely free-to-air broadcast, Formula E once again benefit from unprecedented exposure and fans will be able to lend their support to Jean-Eric Vergne every step of the way.”
Formula E has recently been very proactive in roping commercial partnerships. The competition recently signed a renewal with the logistics firm DHL, inked a sponsorship deal with Copper.co and signed a Letter of Intent with the state of Telangana, India. The 2021/22 campaign, which is the eighth season of the ABB FIA Formula E World Championship will begin on January 28, 2022, in Diriyah, Saudi Arabia.