Riding the adrenaline of India’s largest cricketing platform, KT Professional has announced the launch of KT Men, a science-backed men’s grooming brand that will enter the fast-rising personal care market with a bold statewide rollout. The launch is supported by strategic partnerships with Mumbai Indians (MI) and Royal Challengers Bengaluru (RCB), putting the brand in the spotlight alongside cricket icons such as Virat Kohli, Rohit Sharma, Hardik Pandya, Jasprit Bumrah, and Suryakumar Yadav, who are admired not only for their on-field performance but also for their confidence and style off the pitch.
KT Men, created by KT Professional, the firm behind salon-trusted haircare and the fast-growing paediatric brand KT Kids, is India’s first plant-derived keratin protein grooming solution tailored to Indian hair types and lifestyles. KT Men’s product line includes shampoos, beard oils, styling gels, face wash, body wash, fragrances, and hair protection sprays. The company plans to generate ₹100 crore in sales in its first year and sell over 20 lakh units in India.
The launch is a pan-India rollout, with products available on prominent e-commerce marketplaces like as Amazon and Flipkart, the brand’s direct-to-consumer portal KTMen.com, quick-commerce platforms such as Blinkit and Zepto, pharmacies, medical shops, and professional hairdressers. This guarantees that high-performance grooming products are available to young men across the country, reflecting the brand’s aim of blending science, style, and ease.
Ahead of the IPL 2026, KT Men’s association with RCB and MI places the brand at the center of one of India’s most popular sports events. The alliance takes use of cricket’s immense cultural influence to reach millions of fans throughout the country, positioning KT guys as the grooming choice for guys who value discipline, performance, and everyday confidence.
Dhruv Sayani, Founder of KT Professional, said, “We are proud to introduce KT Men, a brand born from our long-term vision of redefining men’s grooming in India. This idea started from a personal concern around early greying linked to protein deficiency, inspiring us to create a plant-derived keratin protein range tailored for Indian hair and everyday grooming needs. Partnering with cricket icons like Virat Kohli and Rohit Sharma allows us to connect with young Indian men in a way that celebrates confidence, performance and modern lifestyle.”
“Launching pan-India in a single day, from Jammu to Kochi and Mumbai to Itanagar, marks one of the most ambitious nationwide rollouts for a men’s grooming brand. By collaborating with two of the biggest IPL franchises, RCB and MI, KT Men aligns with teams that embody performance, legacy, and winning culture, reflecting the ambition and scale of our vision.”
Rajesh Menon, CEO of Royal Challengers Bengaluru, said, “We are excited to partner with KT Men, a brand that mirrors the performance-driven mindset RCB stands for. It addresses real grooming challenges faced by Indian men and makes science-backed solutions accessible to the younger generation.”
A Mumbai Indians spokesperson said, “With Indian cricket riding high after the recent T20 World Cup triumph, KT Men captures the spirit of confidence and momentum in the sport. This partnership reflects exactly what Indian consumers need today: a grooming brand that listens and delivers solutions for real everyday problems.”
KT Professional, a bootstrapped Indian firm, has previously cooperated with Kareena Kapoor Khan and Jacqueline Fernandez on the KT Kids and KT Professional brands. With KT Men, the firm is poised to make a historic breakthrough into India’s men’s grooming sector, combining science, style, and celebrity impact to alter ordinary male grooming practices.
