Kroenke Sports & Entertainment (KSE), a leading global sports and entertainment company, has announced a strategic partnership with bet365, a renowned online gambling and sports betting brand.
This collaboration has elevated the fan experience for Denver Nuggets and Colorado Avalanche supporters.
As part of the multi-year deal, bet365 will gain significant brand visibility at Ball Arena, including courtside signage for the Nuggets and in-ice logos and penalty box signage for the Avalanche. Additionally, bet365 has become the exclusive sports betting partner of KSE, offering fans a seamless betting experience.
To celebrate the partnership, bet365 is offering a special promotion for new customers: Bet $5 and Get $200 in Bonus Bets, along with two months of Altitude+, the direct-to-consumer streaming platform for Nuggets and Avalanche games.
Commenting on the occasion, a spokesperson from bet365 said, “A championship-winning organization, Kroenke Sports & Entertainment undoubtedly embodies the Never Ordinary spirit, and we are enthusiastic about this partnership to elevate the bet365 experience to our fans in the Mile High City.
“Plus, there’s no better way to celebrate the opening of our new Denver headquarters than giving Nuggets and Avalanche fans a new way to watch their teams with Altitude+.”
Michael Ceilley, Sr. Vice President of Partnership Marketing & Media Sales for Kroenke Sports & Entertainment, added, “We are thrilled to welcome bet365 to Denver at such an exciting moment for the city, especially for its sports fans. Colorado has wholeheartedly embraced the U.S. sports betting space. Our elite, title-contending teams, and the passionate fan bases of Nuggets Nation and Avs Faithful are a perfect match for a leading sports betting brand with 100 million worldwide customers.”
This partnership marks another significant step in bet365’s expansion into the US sports betting market. By aligning with two of the most successful franchises in professional sports, bet365 aims to further enhance its brand recognition and attract new customers.
bet365 is a global online gambling powerhouse, offering a diverse range of sports betting and gaming products to millions of customers worldwide. Renowned for its commitment to responsible gambling, bet365 is licensed and regulated in multiple jurisdictions. The British gambling giant recently solidified its position in the sports world by securing a prestigious three-year deal to become the official sports betting partner of the UEFA Champions League.
Kroenke Sports & Entertainment (KSE) is a leading global sports and entertainment company that owns and operates a diverse portfolio of teams and venues. KSE’s impressive holdings include iconic franchises such as Los Angeles Rams of the NFL, Arsenal FC of the Premier League, and Los Angeles Gladiators of the Overwatch League. In addition to these world-class teams, KSE also owns and operates state-of-the-art facilities like SoFi Stadium, YouTube Theater, Emirates Stadium, Arsenal Training Centre, and Dick’s Sporting Goods Park.