The Indian sportswear manufacturer, KragBuzz Sports, has expanded its footprint in domestic franchise cricket by partnering with four teams in the ongoing 2026 Delhi Premier League (DPL), further strengthening its position in one of India’s fastest-growing state-based T20 competitions.
The company has been appointed the official jersey and apparel partner of defending champions East Delhi Riders, South Delhi Superstarz, West Delhi Lions and women’s franchise Central Delhi Queens. The partnerships see KragBuzz Sports supply official match jerseys, training apparel and performance wear, while also creating bespoke kits tailored to each franchise’s identity.
The multi-team agreement provides KragBuzz Sports with a strong presence across both the men’s and women’s competitions, reinforcing the brand’s commitment to supporting Indian cricket at the domestic level. By aligning with four franchises simultaneously, the company is set to benefit from enhanced brand visibility and fan engagement throughout the tournament.
Commenting on the partnership, Arjun Gupta, Founder & CEO, KragBuzz Sports, said, “We are pleased to be associated with the Delhi Premier League & being jersey sponsors for 4 teams. Delhi has a strong cricketing culture, and being part of a league that gives local talent a platform is particularly meaningful for us. At KragBuzz Sports, we aim to continue creating performance clothing that athletes can rely on, and we look forward to supporting all four teams through the season.”
The partnership comes as the Delhi Premier League continues to attract growing commercial interest from brands across the sports ecosystem. Organised by the Delhi & District Cricket Association (DDCA), the tournament has steadily expanded its sponsorship portfolio, with partnerships spanning broadcasting, digital streaming, fan engagement and team sponsorships.
The ongoing 2026 edition features eight men’s teams and four women’s teams competing across 57 matches. FanCode is streaming the tournament live, while cricket platform CREX serves as the league’s official fan engagement partner, highlighting the DPL’s increasing appeal to media and commercial stakeholders.
For KragBuzz Sports, the agreements represent more than an apparel deal; they reinforce the company’s ambitions to become a leading performance sportswear brand within India’s domestic cricket landscape. As franchise leagues continue to attract greater commercial investment, team apparel partnerships are emerging as a key platform for brands to enhance visibility, strengthen fan connections and establish a lasting presence in the country’s rapidly evolving sports industry.
