KPMG, a leading professional services firm, has announced a multi-year sponsorship agreement with the renowned American tennis player and current world number six, Jessica Pegula.
This partnership marks KPMG’s entry into the world of professional tennis, capitalizing on the sport’s growing popularity among C-suite executives and the burgeoning women’s landscape.
Commenting on the association, Shawn Quill, National Sports Industry Leader for KPMG, said, “Jessica demonstrates a commitment to excellence on and off the tennis court and we are thrilled to welcome her to the KPMG family. We believe Jessica is the ideal brand ambassador to help KPMG expand into the sport of tennis as we broaden our sports sponsorship portfolio.”
Jessica Pegula, added, “KPMG has been such a great supporter of elevating women’s sports over the years and growing the game is something I am passionate about too. I’m excited to join Team KPMG as the firm expands into women’s tennis and look forward to what we will achieve together.”
Selected as the face of this partnership, the former world number three is admired for her exceptional athleticism, entrepreneurial spirit, and dedication to philanthropy. Beyond her successful tennis career, Pegula has founded her own cosmetics line, Ready 24, and established a charity, A Lending Paw, demonstrating a multifaceted personality that resonates with KPMG’s focus on serving diverse clients and fostering a culture of innovation.
As part of the agreement, Pegula’s racquet bag will prominently feature the KPMG logo throughout the tennis season. She will also participate in exclusive events with KPMG clients, providing unique networking opportunities and offering valuable insights into her journey as a professional athlete and businesswoman.
This partnership represents a significant step for KPMG as it expands its brand presence and engages with a new audience. By leveraging the popularity and global reach of professional tennis, KPMG aims to strengthen client relationships and enhance brand recognition within the business community.
KPMG is a global network of professional services firms providing Audit, Tax, and Advisory services. It is one of the “Big Four” accounting organizations and operates in 155 countries with over 297,000 professionals. KPMG is known for its expertise in various industries and its commitment to providing high-quality services to its clients. KPMG’s U.S. sports sponsorship portfolio includes investments in the KPMG Women’s PGA Championship.
Pegula recently kicked off her Australian Open campaign with a 6-3, 6-0 victory over Australia’s Maya Joint in the first round. She will face Belgium’s Elise Mertens in the next round.