Konami Digital Entertainment, a global leader in digital entertainment, has concluded its inaugural large-scale India campaign in Mumbai. Using celebrity-driven fan engagement, the company demonstrated its long-term commitment to India’s expanding gaming community in the presence of sporting icons Sunil Chhetri and KL Rahul, among others.
The campaign, which ran from August to December 2025, brought together Indian eFootball fans through in-game activities, national tournaments, and a community gathering that celebrated both sports and cultures. Thousands of gamers participated in special competitions like the Independence Cup and Diwali Cup, helping to build one of India’s most active football gaming communities.
A prominent part of the campaign was an exclusive in-game jersey designed by acclaimed artist Santanu Hazarika, as well as a special in-game card showing Indian football icon Sunil Chhetri, both of which were produced to commemorate India’s global gaming presence. This design was a watershed moment for eFootball, combining art, sport, and gaming in a way that connected with fans throughout the country.
The campaign concluded with a huge meet and greet in Mumbai, attended by hundreds of admirers. The celebration included interactive gaming activities, community challenges, autograph signings, and amazing photo opportunities with noted guests Sunil Chhetri, KL Rahul, Ahan Shetty, Washington Sundar, and Focused Indian.
Junichi Taya, eFootball General Producer at KONAMI, said, “India’s passion for football and gaming has been incredible to witness throughout this campaign. The enthusiasm from players – both online and at the Mumbai event – shows the strength of this community. This is just the beginning; we’re committed to bringing more experiences that celebrate India’s culture and talent within the global eFootball™ ecosystem.”
