Kolkata Knight Riders sign partnership renewal with Joy

The initial arrangement between KKR and Joy was inked in 2022.

The Indian Premier League (IPL) team, Kolkata Knight Riders (KKR) have signed a partnership extension with the beauty product brand, Joy.

In this development, Joy will prolong to be the two-time IPL champions’ associate sponsor for yet another season. The initial arrangement between the two parties involved was inked in 2022.

The association renewal was announced by the franchise through its social media handles.

Joy was established by RSH Global in Kolkata in the year 1998 with a robust belief in providing the best personal care products that help individuals to maintain their beauty and not accentuate it. With every passing year, the brand has managed to pair up with some of the most renowned celebrities like Anushka Sharma, Kriti Sanon, Bharti Singh, and Mithila Palkar. Joy is a private entity that is registered with the registrar of companies in ROC-KOLKATA. Prior to this development, the skincare brand also partnered with Delhi Capitals (DC) for the inaugural edition of the Women’s Premier League (WPL).

For the upcoming edition of the IPL, the Knight Riders already partnered up with MyFab11, EUME, and BKT Tires.

Following an average 2022 season, KKR will look to bounce back when they commence their 2023 edition on April 1 against Punjab Kings (PBKS).

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