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Kolkata Knight Riders ink sponsorship deal with Joy

Joy is dedicated to utilising nature's goodness to assist women in achieving and maintaining their natural beauty.

The Indian Premier League (IPL) team, Kolkata Knight Riders (KKR) have announced a new sponsorship deal with the beauty product brand, Joy. With this association, Joy has been named as the associate sponsor of KKR. 

The new deal was announced by two-time IPL champions on their social media accounts. The post said, “To new beginnings! 💜

We are happy to announce @joy_beautifulbynature as our associate sponsor for the season 🙌”

Joy is dedicated to utilising nature’s goodness to assist women in achieving and maintaining their natural beauty. All Joy products, infused with real fruits, essential oils, and vitamin formula, hold the secret to fresh, natural, and evergreen beauty.

Joy is a private company that was formed 18 years ago. The brand is a non-government company that is registered with the registrar of companies in ROC-KOLKATA.

Recently, KKR have also formed a partnership with ACKO. The Bangalore-based company has been named the official insurance partner for the upcoming season as a result of this agreement.

KKR will open their IPL 2022 campaign against the defending champions, Chennai Super Kings (CSK) on March 26 at Mumbai’s Wankhede Stadium. Shreyas Iyer has been named as the new captain of the Knight Riders.

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