KLF Nirmal, one of India’s leading coconut hair oil brands, has appointed Indian women’s cricket star Shreyanka Patil as its brand ambassador for Karnataka, combining a regional marketing push with a broader commitment to supporting the growth of women’s cricket at the grassroots level.
The partnership will see Patil front KLF Nirmal’s upcoming campaigns across television, digital media, retail channels and on-ground consumer activations throughout the state. The collaboration is designed to strengthen the brand’s connection with Karnataka consumers by leveraging one of the region’s most recognisable sporting personalities.
As part of the association, KLF Nirmal will also launch an initiative aimed at encouraging greater participation in women’s cricket across rural Karnataka. The programme seeks to create opportunities for aspiring female cricketers while promoting access to sport and inspiring the next generation of athletes.
The appointment comes at a time when Patil’s profile continues to rise both on and off the field. Currently representing India at the ICC Women’s T20 World Cup 2026 in England and Wales, the Karnataka-born all-rounder has established herself as one of the country’s most promising cricketing talents. Her success with Royal Challengers Bengaluru in the Women’s Premier League and her journey from domestic cricket to the international stage have made her a prominent role model for young sports enthusiasts across the state.
Speaking on the occasion, Ashik Jose, Marketing Manager at KLF Nirmal Industries Pvt. Ltd., said, “Shreyanka is a natural fit for the KLF Nirmal brand. Her strong roots, determination, authenticity, and inspiring personality closely reflect the values that our brand stands for. She represents the aspirations of today’s young generation while staying connected to her origins. Through this partnership, we hope not only to strengthen our connection with consumers across Karnataka but also to inspire young girls to pursue their dreams with confidence.”
Shreyanka Patil added, “I am delighted to partner with KLF Nirmal, a brand that has earned the trust of families for generations. It is truly an honour to be associated with such a legacy brand and to represent KLF Nirmal in its upcoming campaign across Karnataka. I am excited to be part of this journey and look forward to connecting with consumers while contributing to the brand’s continued growth and success.”
The agreement reflects the growing commercial appeal of women’s cricket in India, with brands increasingly partnering with emerging female athletes to drive authentic consumer engagement while contributing to the development of sport at the grassroots level.
