In a move that underscores the evolving landscape of India’s celebrity economy, Indian cricketer KL Rahul and actor Athiya Shetty have joined Qubo, a smart-technology brand under Hero Electronix, as strategic investors.
The partnership represents a significant departure from traditional brand endorsement models, signaling a shift toward long-term equity participation in the rapidly expanding domestic smart devices market.
Qubo has established itself as a frontrunner in the connected living segment, offering a diverse ecosystem of products ranging from AI-powered home security cameras and video doorbells to automotive solutions such as smart dashcams. By focusing on safety and convenience, the company has successfully integrated its technology into over a million Indian households.
This latest investment from Rahul and Shetty is reportedly rooted in their personal experience as users of the brand’s technology, aligning their public influence with a firm belief in the company’s product utility and growth trajectory.
Making this announcement, Nikhil Rajpal – Founder & CEO, Qubo shared, “At Qubo, our vision has always been to make everyday life safer & smoother across all spaces – whether at home or on the road. We’ve delivered on that ambition by reimagining everyday objects – infusing them with cutting-edge technology, including AI and enabling a seamlessly connected world for over a million Indian families. Rahul & Athiya are the perfect example of the modern young Indian family that values the power of technology – both in improving everyday life as well as solving larger issues. Their belief in Qubo’s mission and decision to join us as strategic investors is a strong endorsement of the path we are on.“
KL Rahul & Athiya added, “We have been using Qubo products for a while now and have experienced firsthand the magic they create working seamlessly together; in fact, realising their incredible value even more after becoming parents. Add to this, Qubo’s strong record of shipping out nearly 2 million devices in such a short span presents a strong indicator of the brand’s success in the market and also the massive opportunity ahead. For us, this partnership goes beyond business potential; it’s about contributing to a larger mission of making Indian homes & roads safer. We’re delighted to partner with the Qubo team for the next phase of even faster growth.”
Ujjwal Munjal – Vice Chairman, Hero Electronix, continued, “We have great admiration for Rahul & Athiya as accomplished professionals in their respective fields. Their modern outlook, while staying rooted in Indian family values, aligns well with Qubo’s commitment to innovation & trust. Incorporating the very best of modern technology, Qubo products deliver unparalleled peace of mind & convenience to an ever-connected, upwardly mobile generation. With Rahul & Athiya, we want to bring these experiences to many more Indian homes & families.”
This venture adds to KL Rahul’s expanding portfolio of business interests, which includes stakes in Metaman, Boldfit, HyugaLife, Flam, Goa Guardians, and XYXX, among others.
While diversifying his professional reach, Rahul continues to demonstrate exceptional form on the cricket pitch. Currently representing Delhi Capitals in the Indian Premier League, he remains a top performer in the tournament, having secured 358 runs in eight innings.
As he prepares for upcoming pivotal matches, this strategic investment further cements his status as a prominent figure in India’s burgeoning startup investment landscape.
