KKR ropes in Medimix as Hygiene Partner

Indian ayurvedic beauty products company Medimix, has signed a sponsorship contract with Shah Rukh Khan owned Indian Premier League franchise Kolkata Knight Riders, becoming their Official Skin-Fit and Hygiene Partner for the IPL2020 season.

The deliverables of the deal include Medimix logo on the non-lead trouser of the team’s playing jersey, access towards usage of team logo, player images and other Intellectual properties of the team. The association with one of the top teams of the IPL that have a huge fanbase will provide Medimix with PAN India visibility.

Marketing Head at KKR, Kaustubh Jha said, “We are proud to have Medimix, a homegrown Indian ayurvedic brand as our hygiene partner. This year hygiene and safety have been of paramount importance and we believe in providing our players with a product that is not only known for its quality but is also safe to use. We look forward to a successful partnership with Medimix on board this year.”

Chairman & MD of Cholayil Pvt. Ltd., Pradeep Cholayil said, “This partnership with the Kolkata Knight Riders is a key milestone as this would give us an opportunity to improve awareness by leveraging the fan following power of KKR as a team. Cricket is a religion in India and we see a great fit with it especially after getting into Hand Wash and Sanitizer segment. I am sure this association will also offer us an opportunity to expand our awareness in East India.”

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