The Kho-Kho Federation of India (KKFI) has named the youth icon and actor Tiger Shroff as the brand ambassador for the first-ever Kho-Kho World Cup, which is set to take place in New Delhi from January 13 to January 19, 2025.
On the development, Tiger said, “Fitness should be the ultimate goal in anyone’s life, and sports are the greatest means to achieve that. Kho-Kho is a perfect blend of fitness, strategy, and spirit, and I hope to inspire people to embrace it. Kho-Kho is not just a game; it is an emotion that resonates deeply with India’s soil. From its roots in our culture to becoming a global sensation, this sport exemplifies strength, agility, and speed. I am thrilled to represent Kho-Kho on such a prestigious stage and promote its rich legacy worldwide.”
The KKFI is optimistic that Shroff’s youthful enthusiasm and enormous popularity, particularly among fitness aficionados and young audiences, will draw unprecedented attention to Kho-Kho. His role as a co-brand ambassador alongside Salman Khan will expand the sport’s reach throughout the country and beyond the world.
The Kho-Kho World Cup promises to be an intensive week-long battle with 21 men’s and 20 women’s teams from 24 countries. This magnificent event has the potential to reshape India’s cultural impact in the world of sports. The competition strives to provide an equal platform for men and women, demonstrating the spirit of inclusivity and excellence.
KKFI President, Shri Sudhanshu Mittal, said, “Tiger embodies the core values of Kho-Kho: strength, perseverance, and passion. We are honoured to have him join us in this journey. His enthusiasm and reach will elevate the sport’s profile and bring it closer to the hearts of millions.”
With Salman Khan and Tiger Shroff as brand ambassadors, the Kho-Kho World Cup promises to be a momentous event, showcasing India’s legacy while attracting a worldwide audience.
