Kingfisher, India’s most recognisable brand, has formed a new partnership with NODWIN Gaming, Nazara Technologies‘ esports and gaming arm, to serve as the title sponsor of the India Premiership 2023, which will begin on January 5, 2023.
For the first time, Kingfisher has teamed up with NODWIN Gaming as the title sponsor of the India Premiership. NODWIN Gaming has offered to host the lengthiest independent esports league five times. This edition of Kingfisher India Premiership, a NODWIN Gaming IP, will last 9 months and be divided into three seasons, beginning in January 2023.
Kingfisher is a young, modern, and fun brand that is continuously reinventing itself in order to interact with its customers in new and innovative ways. The brand is synonymous with some of the best music, food and sporting events, and lives up to its name of ‘The King of Good Times’.
This exhilarating partnership between Kingfisher and NODWIN Gaming emerges as the nation gets strong gaming and esports culture. Enrollment for this mega tournament’s Winter Season will be accessible from today i.e. December 22, 2022, to January 3, 2023, and those aged 21 and up can sign up here.
The Winter Season, which will include games such as World Cricket Championship 3 (Mobile), Tekken7 (Console), and Clash of Clans (Mobile), will eventually result in a massive LAN event.
Jacqueline van Faassen, Senior Category Head, Marketing at United Breweries Ltd, said, “Kingfisher has been a beacon of excitement and camaraderie for consumers over decades and is the perfect partner to celebrate moments of fun. We are thrilled to be collaborating with NODWIN Gaming and are confident that Kingfisher India Premiership will be a new milestone in our journey to delight consumers. We believe this association will create a differentiated consumer engagement experience for GenZ and millennials. Gaming has always been a passion point for the youth and we are confident that Kingfisher India Premiership will deliver an exciting gaming experience for fans.”
Akshat Rathee, MD & Co-Founder, NODWIN Gaming, said, “What can be a better start to the new year than by bringing back another edition of India’s longest-running independent esports league! We can’t wait for the esports party to begin at the Kingfisher India Premiership which will hopefully set the mood high for the whole year. We’ve seen some amazing displays of talent across previous editions with players making a name for themselves at global and national esports gatherings. We look forward to seeing what 2023 has in store for them!”