On the occasion of its 10th anniversary, the fintech company, Kinara Capital has got on board the Indian all-rounder Ravindra Jadeja as its official brand ambassador.
Kinara Capital aims to elevate its exposure in financing the MSME sector of the country. The company looks forward to providing support to numerous MSMES and increasing its presence in over 90 cities in six Indian states.
The founder and chief executive officer, Kinara Capital, Hardika Shah, said, “I founded Kinara with the sole aim of easing access to credit for hardworking yet underserved MSME entrepreneurs in India. Starting with a handful of people in a home office, to impacting lakhs of lives in a short amount of time, Kinara has come a long way. On the occasion of our 10th anniversary, I am proud of my team and thankful to our investors and partners for believing in our vision of financial inclusion. Our sights are set even higher for the future.”
While speaking about the company’s collaboration with Ravindra Jadeja, Shah said, “Ravindra Jadeja has become a household name in India because of his stellar performance, integrity and commitment to cricket. Both entrepreneurs and athletes thrive on the power of their own grit and determination. Jadeja’s voice will amplify our presence and bolster our pace of ensuring MSMEs can grow their businesses with Kinara.”
The Indian cricketer, Jadeja said, “It is a proud moment for me to represent fintech Kinara Capital as its official Brand Ambassador. I come from a humble background and I understand the value of how just one opportunity can change the course of your life. This is what I liked about Kinara; they are giving that kind of opportunity to small business entrepreneurs who are the backbone of our communities and our country. Kinara Capital is hitting a sixer with financial inclusion and I am thrilled to help them carry their mission further.”
On the field, Jadeja has been excluded from the second Test against New Zealand due to an injury. The all-rounder was also retained by the IPL franchise Chennai Super Kings for a whopping amount of Rs 16 crore.