The Indian apparel manufacturer, Kewal Kiran Clothing Limited (KKCL), which is widely known for its Killer Jeans brand, has confirmed its partnership with the Board of Control for Cricket in India (BCCI).
In this development, Killer Jeans has been named the official jersey partner of the Indian cricket team. This newly-inked association kicked off with the first T20I of the bilateral series between India and Sri Lanka, which took place on January 3, 2023. The branding of the company is visible on the right upper chest of the Indian team jersey.
The primary objective of the brand in this association is to reach out to the millions of Indian cricket team fans that have sprawled across the country for a humongous retail enhancement. Speaking about the new association, Hemant Jain, Joint Managing Director of KKCL, said, “It is a matter of immense pride for us to be on the India jersey. As a home grown brand, we are excited to be offered this opportunity to showcase ourselves on one of the most prestigious assets in world sport and we thank our partners at ITW Catalyst for facilitating this partnership with the BCCI. We are looking forward to growing our brand and catering to one of the world’s biggest fan bases. We will be using our network of over 350 stores, 1800 LFS and 4000+ Multi Brand outlets to bring the Indian jersey to the cricket fans.”
Since 2006, KKCL has been listed on the BSE and NSE and is one of the leading Indian brands in apparel and accessories manufacturing. Killer Jeans was also named the title sponsor of the India-Bangladesh Test series, which took place in December 2022.
This partnership has been signed till May 31, 2023.