The livestreaming platform, KICK, has launched a new football-themed fan engagement campaign that rewards viewers with exclusive limited-edition jerseys simply for watching their favourite creators during one of the biggest periods on the global football calendar.
Dubbed the “Football Drop”, the initiative forms part of KICK’s growing Drops & Rewards programme and is designed to deepen audience engagement by transforming viewing time into tangible rewards. Rather than offering digital collectibles or in-platform perks, KICK is giving fans the opportunity to win highly exclusive football jerseys inspired by some of the platform’s biggest streaming personalities.
The campaign features ten creators from across North America, Latin America, the Middle East and North Africa, and Asia-Pacific, reflecting KICK’s increasingly international creator ecosystem. Participating streamers include xQc and LosPollosTV from North America, Westcol, Davoo, Alondrissa, Adriano Zendejas and Allan Stag from Latin America, SXB and Drb7h from MENA, and Yokoyama Midori from Japan.
Viewers can earn entries into the prize draw based on the amount of time spent watching participating channels, with additional entries unlocked as watch time increases throughout the campaign period. Winners will receive creator-inspired football jerseys developed in collaboration with the streamers and their communities.
According to KICK, only 100 units of each jersey will be produced globally, positioning the collection as a highly limited piece of fan merchandise.
Elliot McKay, Marketing Manager, KICK, said, “The KICK Football Drop brings football fandom and livestreaming together in a way we haven’t done before on KICK. We’ve built a campaign that rewards viewers for their loyalty during one of the biggest sporting moments on the planet.
“The jerseys are intentionally limited and designed to feel genuinely collectible. Every detail has been created through a streamer and community lens, inspired by the energy, conversations and culture that surround football online during the tournament. With only 100 of each available worldwide, they’re tied directly to the people and moments fans experience throughout the tournament.
“What makes this campaign different is that fans cannot simply buy their way into it. The opportunity comes from supporting the streamers they already watch and being part of the community throughout the global football tournament.”
The campaign will run until July 19, 2026, highlighting KICK’s continued investment in creator-led experiences as livestreaming platforms increasingly compete for audience attention through exclusive rewards, community participation and sports-driven content initiatives.
