Kia America and the National Basketball Association (NBA) inked a multi-year extension of their marketing partnership. This marks the 15th season of the existing relationship between the league and the automotive company.
Kia is the Official Automotive Partner of the NBA, the WNBA and NBA G League. Its presence will continue to expand across the marquee events and leagues’ performance awards. In addition, Kia becomes the title partner for the Kia NBA G League end-of-season performance awards, an official partner of Summer League and the title partner of the NBA’s seven All-NBA teams.
“Over the last three decades both Kia and the NBA have grown in stature and relevance and the significant growth enjoyed by both brands is due, in part, to our long-standing partnership. We are excited to further extend this relationship and strengthen it with the inclusion of the WNBA and NBA G League, which will provide even more basketball fans with a courtside seat not only to all the action between baselines but also to Kia’s transformative shift toward electrification and sustainable mobility,” said Russell Wager, Vice President, Marketing, Kia America.
Tara Mulcahy, NBA Senior Vice President was thrilled to announce the extension of the partnership with Kia, she added: “Kia is one of the NBA’s longest-tenured partners and has played an integral role in the league’s story as we tip off our 75th Anniversary season. With an expanded presence as the official partners of the Kia All-NBA Teams and NBA Summer League, we’re thrilled to broaden Kia’s fan engagement throughout the league’s calendar.”
Kia already carries 13 partnerships across the NBA teams which include the Atlanta Hawks, Charlotte Hornets, Chicago Bulls, Cleveland Cavaliers, Detroit Pistons, Golden State Warriors, Los Angeles Clippers, Miami Heat, New Orleans Pelicans, New York Knicks, Orlando Magic, Philadelphia 76ers and the Phoneix Suns.Â
The automotive company is set to continue enhancing its brand presence throughout the NBA calendar, with fan engagement activation, generating interest across the league from Kia NBA Tip-Off through the NBA Finals presented by Youtube TV.