The American fast food chain, KFC has teamed up with the Indian Super League (ISL) for the ongoing season.
In this development, KFC has joined Indian top-flight football as the official partner of the 2022/23 edition.
This association enables Indian football enthusiasts to enjoy KFC Street Football, which will provide a good opportunity for young fans of the sport.
Commenting on this landmark association, Moksh Chopra, General Manager, KFC India, said, “Football culture in India has been growing rapidly and leagues like Hero ISL bring fans closer to the sport. Joining the frenzy with KFC Street Football, we promise football fans an exciting opportunity to showcase their talent on national television, at the biggest league in the country. From finessing the perfect dribble to showcasing your freestyle moves, football enthusiasts will get a chance to be part of the action on ground. Viewers are also in for a ‘Bucket-sized’ surprise during the match. So, practice your dribbles and Let’s Football, Let’s KFC this sporting season!”
Talking about the agreement, Indian Football phenom Bhaichung Bhutia said “India has an unexplored reservoir of football talent, especially at the grassroot level. With KFC’s partnership with the Hero Indian Super League and the introduction of KFC Street Football we are looking at the first-ever platform in the country that allows young football enthusiasts to showcase their talent to a national audience. I am thrilled to announce this unique collaboration and look forward to an amazing gaming season this year.”
Football Sports Development Limited (FSDL) spokesperson added, “We are pleased to partner with KFC India for KFC Street Football and the Hero Indian Super League. At FSDL, we constantly look at ways to provide football talent and fans a platform to express themselves through a large platform. We are sure that this association will amplify the popularity and growth of the Indian football ecosystem.”
On the field, Mumbai City FC have acquired the top spot with 21 points. ATK Mohun Bagan will take on Jamshedpur FC later tonight.