‘Cricket Hai, Let’s KFC’ is a new TV commercial released by KFC as cricket fans from all over India come together to celebrate the sport of cricket.
KFC came together with Ogilvy to make the TVC, which not only was released around the time of the Indian Premier League (IPL) to get substantially more exposure but rather centred it around the theme of cricket, which in India is a whole emotion in itself.
The ad film promotes the explosive coupling of KFC’s chicken with the cricket fan’s match-watching experience, making it a genuinely wonderful occasion with friends and family. When it comes to watching cricket at home with the family, it takes on a whole new meaning. As divisions form and everyone has an opinion on what should or should not have happened, the energy is unfathomable. KFC’s latest TVC effectively captures this sentiment, showing a heartwarming interaction between two cricket fans – a grandmother and grandson – who come together for the love of the game yet easily fight over a bucket of their favourite KFC chicken.
“Whatever be the occasion, KFC is the perfect partner to induce that extra ‘crispiness’ into the celebration. Cricket is one such occasion that unites fans across age or gender, as they give into the excitement of the game and cheer on. Add a Bucket of KFC chicken to that and you have a match winner! Aptly demonstrated in this film with the quirky interplay between a grandmother & grandson; their banter over the match and fight over a piece of KFC chicken is as real as it gets. So put on your game face, and let’s KFC,” said, Moksh Chopra, Chief Marketing Officer, KFC India.
“We’re super excited about our new ‘Let’s KFC’ campaign. It beautifully illustrates how KFC fits in deliciously with every occasion. In fact, every occasion is even more special when you have KFC around. The first in the series is ‘Cricket Hai. Let’s KFC.’ Like cricket is celebrated across India by entire families from grandparents to grandchildren, so is KFC. The film is a must-watch and KFC is a must-eat. Don’t forget, shaam ko match hai, let’s KFC,” stated, Ritu Sharda, Chief Creative Officer, Ogilvy.