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Kevin Durant deepens ties with PSG

This significant investment signals a substantial expansion of Durant's existing relationship with PSG's majority shareholder, Qatar Sports Investments (QSI).

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The NBA superstar and two-time champion, Kevin Durant, has officially cemented a direct minority ownership stake in the French football giant, Paris Saint-Germain (PSG).

This significant investment, made through Durant’s media and investment company Boardroom, co-founded with Rich Kleiman, signals a substantial expansion of his existing relationship with PSG’s majority shareholder, Qatar Sports Investments (QSI).

While the specific financial details of the transaction remain confidential, sources confirm this is a direct equity investment. This move transitions Durant from a previous indirect stake held via private equity firm Arctos Sports Partners, marking a deeper, more collaborative partnership that extends beyond just financial interest.

Under the terms of the agreement, Durant, a globally recognized entrepreneur, will assume a pivotal advisory role in PSG’s “multi-sport strategy.” A key focus of his involvement will be leveraging his expertise to guide the club’s potential expansion into basketball. This aligns with ongoing discussions among the NBA, FIBA, and other entities regarding the establishment of a new European basketball league, a venture PSG has publicly expressed interest in joining.

“Under the terms of the partnership, Durant — via his media and investment company Boardroom, co-founded with long-time business partner Rich Kleiman — will acquire a direct minority stake in the club,” PSG’s statement confirmed.

Durant himself expressed his enthusiasm for the new venture and said, “It is an honour to partner with QSI and be a shareholder in Paris Saint-Germain — a club and city that is deeply close to my heart. This club has big plans and I look forward to being part of the next phase of growth and exploring new investment opportunities with QSI.”

PSG President Nasser Al-Khelaïfi, added, “Together with Kevin, we look forward to developing ambitious initiatives that will drive the continued global growth of Paris Saint-Germain and QSI.”

The collaboration between Boardroom Sports Holdings, Durant’s personal investment vehicle, and QSI is set to encompass a wide range of commercial, investment, and content production initiatives. Durant is expected to actively contribute to PSG’s diversification and growth strategy, with a particular emphasis on bolstering the club’s presence and brand in the United States and other key international markets. This includes the joint development of merchandise and original media content.

This latest investment further diversifies Durant’s burgeoning portfolio of sports ownership, which already includes minority stakes in Major League Soccer‘s Philadelphia Union and the National Women’s Soccer League‘s NJ/NY Gotham FC. His entry into the European football landscape, especially with a club of PSG’s global prominence, highlights the increasing intersection of elite sports and business across continents. This partnership is poised to unlock new avenues for growth and brand development for both PSG and Durant’s expanding entrepreneurial ventures.

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