The Manchester City star footballer, Kevin De Bruyne has inked an endorsement deal with an American multinational fast food chain, McDonald’s. With this, the iconic player will be featured in numerous marketing campaigns in Belgium.
De Bruyne and his wife Michele Lacroix will also join the Ronald McDonald Children’s Fund as the organization’s “godparents”, which promotes the continuity of care for hospitalised children and their families.
The midfielder constantly posts videos on his TikTok account while driving to a McDonald’s outlet after a Manchester City game, which may be the inspiration for the cooperation with the iconic fast-food giant.
This association has now enabled McDonald’s to increase its reach for the Ronald McDonald Children’s Fund throughout Belgium via marketing efforts and also due to the player’s enormous popularity and widespread recognition as one of the top footballers in the world.
Since signing a management agreement with JayZ’s Roc Nation Sports, which counts National Basketball Association (NBA) star, Kevin Durant among its clientele, De Bruyne has only continued to expand his endorsement network.
McDonalds has now been added to the Premier League player’s endorsement list, which also includes Therabody, BALLN and Phemex.
Following this association, a promotional video of De Bruyne and his wife Lacroix waiting in line for food at McDonald’s has already been released.
De Bruyne, said, “It’s very fulfilling to use my platform for good and to work with brands who are aligned with that makes it a lot easier for me to partner up with them as we have a common goal. The team at Roc Nation Sports International understood this, and when McDonald’s was brought to the table; it was an instant connection. Last year I sat down with the team at Roc, outlining my commercial strategy moving forwards, it was to work with global brands and create meaningful partnerships that will involve the family.”