Kerala Blasters FC has announced SIX5SIX, a Delhi-based sportswear brand, as their Kitting and Merchandise partner for the upcoming season of Indian Super League (ISL 2021-22). SIX5SIX will be designing the team’s home and away kit, training kits, and the entire fan merchandise. The brand will also be opening a Direct to customer (DTC) stream through a mobile app with expected deliveries to be around 2 weeks.
Six5Six will most likely replace Reyaur Sports, who were partners for the last two seasons. Kerala Blasters have also previously worked with Six5Six for the 2018-19 season. This will also be the first time that Kerala Blasters will see the likes of Byju’s on the front of their kit after ending their 5 year partnership with Muthoot Finance. The deal announced in October with Byju’s will see them on the KBFC jersey for 5 years till the 2025-26 season.
“A jersey is something which brings an identity to a club and the colour yellow has reverberated with the state of Kerala and across the country. We are happy to associate with a home-grown brand like SIX5SIX that understands the pulse and emotions of a football fan. We recognize a great cultural fit with a young and vibrant brand like SIX5SIX and I am confident that this association is ought to set a new benchmark,” said Nikhil Bhardwaj, Director, Kerala Blasters FC.
The new kits are expected to launch before the commencement of the upcoming season of ISL and will be a unique expression of the club’s ethos and SIX5SIX’s unique design language.
SIX5SIX Sport is the sportswear arm of the company and in the short period since its inception, has signed up with the Indian National Football Team and has also partnered with ISL heavyweights FC Goa from the 2020-21 season. SIX5SIX and Portuguese football club Estoril have also announced an agreement for a multi-year kitting and merchandise partnership last month.