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Kerala Blasters pens down partnership with Sporjo

This association between both entities will ensure to create a sports talent flow from all over Kerala.

The Indian Super League outfit, Kerala Blasters, has announced a partnership with India’s first online sports assessment, up-skilling, training, and employability company, Sporjo. Following this deal being signed, Sporjo will now be labelled as Kerala Blaster’s “Official Recruitment Partner” for the upcoming ISL season.

This association between both entities will ensure to create a sports talent flow from all over Kerala. While both of them will be providing the talents with required sports mentorship, up-skilling, training, and employability in the state.

In addition to that, Sporjo and KBFC will see that candidates who have an interest in having a sports career are guided to the right path. For doing that Sporjo will be giving the candidates access to best-in-class training and mentors. While it will look over that all job-ready professionals are ready to take on the vast sports industry.

Sporjo solely aims towards transforming the passion for sports in a person into a profession. Following which it has set a target to create an ecosystem of half of million sports professionals to support the Indian sports industry by 2030.

Speaking on the occasion, Nikhil Bhardwaj, Director, Kerala Blasters FC said: “We are delighted to welcome a young and dynamic brand like Sporjo to the KBFC family. They bring in a synergy that is in line with the guiding principles of KBFC as an ambitious football club with a passionate and young fan base. Together, we hope to make great strides in empowering more people to understand and pursue the various opportunities in the sports ecosystem.”

Adding to that, G. Srinivasan, CEO, Sorjo said: “We are absolutely thrilled to be partnering with Kerala Blasters FC. I have no doubt that our combined passion for football and sport will enable us to create a partnership that will resonate with the fans and help us provide optimal value to the fantastic fan base that Kerala boasts of. As a brand, we are working to empower and enable individuals to transform their passion into profession, to create an ecosystem of Off Pitch Sports LeadersThe passion and the commitment of KBFC fans are second to none and this partnership was a natural step for us. We aim to work closely with the club as well as the fans to play a small part in strengthening Kerala’s sporting ecosystem even more. We are really excited and looking forward to this journey and wish KBFC and all their fans the best of luck in the season ahead.”

Apart from signing a partnership with Kerala Blasters, Sporjo had earlier roped in ISL and Chennaiyin FC in its partnership portfolio.

On the field, Kerala Blasters will be facing ATK Mohan Bagan in the opening match of the ISL 2021-22 season.

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