The Indian Super League (ISL) team, Kerala Blasters FC (KBFC) have announced a five-year partnership with FREEMANS Measuring Tools, Hand Tools and Power Tools.
Under this multi-year deal, FREEMANS has been named the club’s main sponsor and will be prominently featured on the Tusker’s outfits, official merchandise, and stadium facilities. Since its establishment in 1950, FREEMANS Tools has maintained a strong presence in Kerala.
Sahil Nayar, Executive Director at FMI Limited, said, “We are thrilled to announce a 5-year sponsorship deal with India’s premier football team, Kerala Blasters Football Club. Kerala has been a key market for FREEMANS Measuring Tools, Hand Tools and Power Tools throughout our 75-year rich history. We believe there is no better way to further strengthen our bond with the state and all Keralites than by supporting the Kerala Blasters. Furthermore, the partnership between FREEMANS and KBFC marks a significant step in our endeavour to support and nurture sporting excellence in our country.
“With this association, FREEMANS brings 1,500+ excited employees to join the Yellow Army and we will all be supporting the Kerala Blasters with full gusto for the next 5-years and beyond. Go KBFC!”
Kerala Blasters management mentioned, “It gives us immense pleasure to welcome FREEMANS into the Blasters family. This partnership is a testament to the shared values of excellence, dedication, and community support that both KBFC and FREEMANS embody. FREEMANS has been a trusted name in Kerala for decades, and now, as we join hands and embark on this exciting 5-year journey together, we are confident that this journey will elevate both our brands to new heights. We thank FREEMANS for the trust placed in us and look forward to a very meaningful partnership, creating impact on and off the field.”
FMI Limited is the first and largest maker of measuring tools in the Indian subcontinent. The broad product line comprises a large assortment of hand and power tools. The items have been sold under the FREEMANS brand since 1950, and they fulfil all necessary international quality requirements. The products are well-known in more than 60 nations worldwide and were among the first non-European enterprises to acquire CE (MID) certification for its measurement equipment.
After the pre-season in Thailand, KBFC will now feature in Durand Cup 2024, in which they are placed in Group C along with CISF Protectors FT, Mumbai City FC, and Punjab FC.
