Indian Super League team Kerala Blasters FC have managed to rope in digital payments platform and application PhonePe as their official payments partner for the upcoming ISL season. As a result of this partnership, Kerala Blasters FC will sport the PhonePe logo on the back of their jerseys.
PhonePe is one of the most used digital financial services platforms in India. With over 300 million users in the country already, it’s spreading very quickly. The use of digital payments is the way forward with more and more people going cashless.
“PhonePe is one of the new generation companies of India and it gives us all at KBFC immense pleasure to welcome them to the Blasters family. They are paving the way by leading a digital and lifestyle transformation and share our vision to make people’s lives better through technology and sport,” said Nikhil Bhardwaj, Director of Kerala Blasters FC.
“With a user base of 30Cr+ Indians and growing, we pride ourselves in not just being a national brand but also a regional brand. Specifically, in the Kerala market, Football and KBFC are big passion points and we are excited about this partnership. We welcome the opportunity to be a part of the cultural fabric of the state and contribute meaningfully by bringing digital payments and financial services to everyone,” said Ramesh Srinivasan, Director-Brand Marketing, PhonePe.