Ather Energy has been appointed as the official partner of Kerala Blasters FC for the upcoming season of the Indian Super League (ISL). The two parties will be collaborating for the second consecutive year.
Ather Energy is the nation’s first intelligent electric scooter manufacturer as well as the prime EV two-wheeler manufacturer. Ather Grids flourishes throughout India with more than 20 experience centres and 200+ fast charging points. Ather manufactures the largest two-wheeler fast-charging networks for electric vehicles.
Nikhil Bhardwaj, Director Kerala Blasters FC, said, “We are delighted to step into the 2nd year of partnership with a dynamic brand like Ather. They have been at the forefront of India’s EV transformation and we look forward to further contributing to this transformation and driving awareness about sustainable consumption. Together, I am sure we will continue to build an association that helps us both set a benchmark in our respective fields.”
While speaking on the agreement, Nilay Chandra, VP – Charging Infrastructure and Marketing, Ather Energy said, “It gives us immense pleasure to extend our support to Kerala Blasters FC as its associate partner for the second consecutive year. The ISL is one of India’s largest sporting leagues, and football is deeply ingrained in Keralites’ hearts. Kerala has shown tremendous consumer demand and is an important market for us. The new age consumer is beginning to encourage domestic football matches, and we are pleased to be a part of the growth of a sport in the country. The Ather 450X has seen a resounding response across the country and will continue to drive the transition to electric with associations like this.”
Kerala Blasters will lock horns with ATK Mohun Bagan in the first fixture of the ISL 2021/22, which kicks off in Goa on November 19.